Load It Up

Dubai is a fast city. With the majority of the population are expats, there's a lot of people moving in and out of the city. With its fast lifestyle, locals and expats are always on the move. Moving houses, furnitures, dune bikes, pets and boats are a constant sight in the city. With so much to move around, locals and expats would require larger vehicles, one specifically that has a larger payload and towing capacity.

The 2009 Ford F150 has a best-in-class payload capability of 3,030 pounds and a towing capacity of 11,300 pounds is the perfect vehicle for the city's growing demand.

To demonstrate its payload and towing capacity, we enlisted the help of the city's most popular classifieds website - Dubizzle.com. Locals and expats alike regularly sell their stuff online, from garden furniture to boats.

Using a simple online banner, we decided to utilize the site’s regularly updated photos of furniture, household items, trailers, hobby bikes, boats and even other vehicles that would require a powerful vehicle like the F150 to take from one place to another.

Each time the website loads, a different item is either being hauled or towed.